Published: 07-19-07
Everything in the digital world moves fast but this has to be a record. Apple’s new iPhone has gone from cool new innovation to new a form of slavery in less than two weeks. Just released on June 29 Rep. Ed Markey (D-MA) seems to consider it already a “must-have” — complaining yesterday about restrictions placed by Apple and AT&T on its availability. Speaking yesterday at a Commerce Committee hearing he lambasted the fact that the iPhone is only available with AT&T service as well as the $175 early termination fee on its 2-year contract.
The iPhone is like the Hotel California he said — “you can check out any time you like but you can never leave.”
Some critics go even farther. On CNBC’s “On the Money” show last night I debated the issue with Gary Goodman of Customersatisfaction.com who (and I’m not making this up) argued that “what we have here today is the equivalent of consumer slavery.”
Slavery? I’ve heard people say they are slaves to their cellphone but are they slaves to their provider because they signed a contract? Is there perhaps a Thirteenth Amendment problem here that should be examined?
The idea is of course ludricrous. If this is slavery it is a strangely popular kind.
At last report 213 million Americans have willingly signed themselves up for wireless service an increase of some 28 million over the previous year. Contracts or no people seem to like the deal that is being offered to them. And for good reason — as explained by former FCC commissioner Harold Furchtgott-Roth now an economic consultant — the requirements allow providers to better manage demand while allowing consumers to enjoy lower monthly rates. At the same time consumers are hardly locked-in to their carrier — in fact they switch all the time both during and (without penalty) at the end of a contract.
But what about those people who don’t want a contract at all? For them alternatives — such as pre-paid monthly service are available.
Of course if you want an iPhone that’s not an option you need a contract. Is that unfair? Not at all. Apple — along with AT&T — created the iPhone and should be able to sell it however they want with whatever restrictions they want. If you don’t like those terms you don’t have to buy one. That’s the way the market works. And in the wireless industry it’s working well.
