Lego My LEGOs

From the IPI - PolicyBytes By Dr. Merrill Matthews Resident Scholar merrill-matthewsChalk up another win for the environmental attack squad. This time the attack was on the storied Danish toymaker LEGO A/S. Was LEGO pumping carbon dioxide into the atmosphere? Was it dumping toxic waste in the water?   No none of the above. Since the 1960s LEGO has made play sets for children with the Shell Oil logo putting it on toy tanker trucks and filling stations. Recognizing this clear threat to society Greenpeace turned the thumbscrews and LEGO cried uncle."  It will not renew its co-promotion deal with Royal Dutch Shell when the current one expires.  In fairness to Greenpeace its attack on LEGO was pretty soft-sell: it released an online video and posted a petition people could sign. LEGO put out a press release claiming We dont agree with the tactics used by Greenpeace that may have created the misunderstanding among our stakeholders about the way we operate." Well LEGOs disagreement apparently wasnt so strong that it decided to stand up to Greenpeace and fight the misleading attack. LEGOs surrender emboldens groups like Greenpeace to go after even more targets.  Its become one of the lefts favorite and most successful tactics. Demonize a company or organization picket its offices or meetings and accuse it of destroying the environmentor aiding and abetting those who do. What the left knows is that most corporate CEOs and boards arent cold-hearted tough-minded capitalists who will do whatever it takes to achieve their goalsthats only the caricature.  And its actually a better description of the leftexcept for the capitalist" part. Most corporate CEOs and boards are risk-averse and shudder at the thought of some group saying bad things about themeven if those things are manifestly untrue. And so they tell their people to make this problem go away" which usually means caving to the groups demands. The irony is that an energy company like Shell and even a toy company like LEGO creates well-paying jobs and economic growth. Greenpeace just creates harassment. And yet the media spin is that its Greenpeace thats helping society while the companies hurt it. An economy couldnt survive without the Shells and LEGOs of the world; it might actually improve without the Greenpeaces. ____________________________________________ Todays PolicyByte was written by Dr. Merrill Matthews resident scholar with the Institute for Policy Innovation.
 
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