By Brent Bozell
MTV really knows how to stage the stunts that generate big publicity for their major events. In 2004 MTV produced the CBS Super Bowl halftime show where Justin Timberlake exposed Janet Jacksons breast. In the fall of 2003 Britney Spears kissed Madonna suggestively at their Video Music Awards program. Theyve done it again with the 2009 MTV Movie Awards show. Comedian Sacha Baron Cohens dressed like an angel and his flying over the audience during the live show went badly awry. He crash-landed in the audience and ended up upside down with his bare buttocks exposed right in the face of the rapper Eminem.
The seeming perfection of this gross-out embarrassment complete with Eminem wearing a microphone having a swearing fit and walking out of the theater caused some to smell a calculated stunt. Cohen seemed to be wearing a thong so the gross-out didnt include an upside-down whole-crotch hangout. So was it a fake? Scott Aukerman head writer of this sorry program admitted they staged this disaster. Thats all anyone wants to talk about so lets get it out of the way. They rehearsed it at dress and yes it went as far as it did on the live show then.
Can you believe the chutzpah of MTV disparaging the media theyre shamelessly exploiting that all anyone wants to talk about is that theyd manufacture this new low this shock-jock-strap plot? This certainly should make any doubters reconsider whether the Janet Jackson Super Bowl breast exposure was staged. The only surprise for MTV was that people were more outraged than they expected.
At the center of this latest sordid publicity stunt is commerce of course. Cohen is plugging a new movie after his America-bashing sensation Borat. This time hes Bruno another self-involved idiot this time a flamboyantly gay fashion reporter. But the biggest controversy for Cohen is his exploitative modus operandi: He doesnt make fictional films. His fictional idiot bursts in on real-life Americans unsuspectingly to get their shocked nonfiction reactions.
Heres a new case in point: A woman in California who ran a charity bingo tournament has sued Cohen and his corporate promoter NBC Universal for causing her a brain injury thats forced her into a wheelchair. Rochelle Olson claims in her lawsuit that Cohen grabbed the microphone at the event in Palmdale Calif. and started using vulgarities in front of an elderly audience while calling the numbers. When she tried to take the microphone back she states she was surrounded and attacked by the camera crew looking for a dramatic emotional response. When she ran from the stage she fell and hit her head on a concrete slab.
Cohen and NBC Universal are offering no comment on this story.
To read more of this story visit:
http://townhall.com/columnists/BrentBozell/2009/06/05/mtvs_shock_and_fraud?page=2
*This story was originally published by Brent Bozell on Townhall.com
At the center of this latest sordid publicity stunt is commerce of course. Cohen is plugging a new movie after his America-bashing sensation Borat. This time hes Bruno another self-involved idiot this time a flamboyantly gay fashion reporter. But the biggest controversy for Cohen is his exploitative modus operandi: He doesnt make fictional films. His fictional idiot bursts in on real-life Americans unsuspectingly to get their shocked nonfiction reactions.
Heres a new case in point: A woman in California who ran a charity bingo tournament has sued Cohen and his corporate promoter NBC Universal for causing her a brain injury thats forced her into a wheelchair. Rochelle Olson claims in her lawsuit that Cohen grabbed the microphone at the event in Palmdale Calif. and started using vulgarities in front of an elderly audience while calling the numbers. When she tried to take the microphone back she states she was surrounded and attacked by the camera crew looking for a dramatic emotional response. When she ran from the stage she fell and hit her head on a concrete slab.
Cohen and NBC Universal are offering no comment on this story.
To read more of this story visit: http://townhall.com/columnists/BrentBozell/2009/06/05/mtvs_shock_and_fraud?page=2
*This story was originally published by Brent Bozell on Townhall.com
