Theres a new way to say youre voting for President Barack Obama. Post a photo with #ForAll to say youre in.
Texas Insider Report: WASHINGTON D.C. Earlier today the Obama Campaign unveiled its new
For All Campaign initiative designed to engage young Americans between the ages of 18 & 29 saying it illustrates the shared
values of the President & young Americans across the country: that if we work together we can
continue to move this country forward.
The good news for the Democrats is that the American youth vote is traditionally more likely to side with President Barack Obama.
The not-so-good news is that historically getting those same people to show up and vote has been a challenge.
But in 2008 Obamas Hope & Change message struck home with younger voters and the campaigns concerted effort to target them drove a substantial turnout. There is also a website specifically dedicated to the demographic.
The Obama campaign released a radio ad earlier this week as part of the new effort which asks young people to post pictures on their social networks that illustrate why we are greater together regardless of race background sexual orientation or zip code.
The initiative will launch on the campaigns Instagram account and young people are asked to write what progress means to you on their hand and put it in the picture.
Its a savvy play and guaranteed to drive engagement.
The Obama Campaign as a result not taking anything for granted and is launching another such effort in the quest for a
repeat performance.
The effort launches on Instagram. Young voters are asked to write a message on their hands put that hand over their hearts and take a photo which they will then tweet with the hashtag #forall.
The only drawback may be the potential of the social-media paradox in which people raise awareness or build support on Twitter of Facebook -- but then forget to actually show up in the real world and perform the desired or talked-about action.
