Political Parties Need Rebranding

Time for grassroots Republicans with help of Tea Party allies to set a winning path. width=72By Phyllis Schlafly Dozens of explanations have been offered by people who think they are savvy about politics to explain why Mitt Romney lost and Barack Obama was reelected despite his many unlawful actions and the high unemployment figures. I toss into the mix my view that the two major political parties need rebranding.     Obamas massive negative TV advertising rather successfully branded Romney and the Republican Party as rich guys who cant empathize with ordinary hard-working Americans. In fact Obama grew up enjoying a pampered lifestyle attending elite schools and colleges and now is rich too with his wealth and lifestyle coming from the taxpayers. Nevertheless when the pollsters asked the question Who is more in touch with people like you?" Romney lost to Obama by ten points. Why is it that Romney didnt seem to relate to middle-class Americans? We cant blame only Romneys country-club persona for the psychological barrier between him and the bloc of middle-class Americans whose votes he lost. We must also blame the Republican Partys devotion to policies that width=190allowed even encouraged several million well-paying manufacturing jobs to go overseas leaving behind empty buildings in crucial swing states. Romney didnt have a message for those Americans nor did Republican Senate candidates nor did the Republican Party. So the people who were an essential part of Ronald Reagans spectacular victories returned to the Democratic Party assuming that Republicans care more about their devotion to so-called free trade" with cheating Communist countries than to protecting good American jobs and a strong American manufacturing base. You would think that Romney and the Republican Party would have learned a lesson from the insensitive way John McCain brushed off the suffering of those whose good jobs were moving overseas. McCain went to Detroit and callously said in debate: Those jobs are gone forever; just go to a community college. The basic Romney-Republican economic message was cutting taxes and regulations to enable people to prosper as entrepreneurs innovators and employers. Thats fine but it doesnt relate to the millions of men who lost $50000 jobs and then had to take minimum-wage or part-time jobs that dont pay enough to support a family. Romney and Republicans also lost the votes of the Millennial generation some of whom were turned off by our meddling nation-building in faraway lands. Other votes of Americans that should have gone to Republicans were width=180lost because the RINO Establishment rather than grassroots Republicans selected the wrong candidate. While Republicans were proclaiming that 2012 was the most important election of our lifetime 11 million fewer Americans than in 2008 voted for either the Republican or Democratic presidential candidate. Maybe they decided there isnt any difference between the two major parties and on the crucial economic issue of loss of good middle-class jobs there apparently isnt. The Republican Party doesnt need only a change in marketing. It also needs a change in policies in order to respect the jobs of middle-class Americans and the choices of grassroots Republicans. Its time to change Republican economic policy so the Party can be rebranded as the party of family good jobs and superior weaponry that keeps America safe without war. Safe without war and Reagan-style peace through strength can help to win back the Millennial generation. The leaks coming out of the RINO Establishment (which made so many 2012 mistakes) impudently try to instruct Republicans what to do now:
  1. Let the RINOs select Republican primary nominees instead of letting grassroots voters decide whom they want as representatives and
  2. Blame the defeat on those who talk about social issues. Lets remember that it was grassroots Republicans not the Establishment that chose winners Ted Cruz of Texas and Rand Paul of Kentucky.
width=220The Republican Establishment is also trying to make us believe that Republicans can win by offering amnesty to illegal aliens. Thats a deadend road that translates into more Democratic not Republican votes. The Democratic Party should be rebranded as the Party of atheism amnesty abortion and debt. For confirmation of those goals just read the Democratic Party Platform adopted this year in Charlotte North Carolina. Voters should watch again that portion of the Democratic National Convention when a voice vote was taken three times on including a reference to God in the Democratic Party Platform and three times at least half the Delegates loudly voted No. Theres plenty of hope for the Republican Party because 30 of the 50 governors are Republican and Republicans still have the majority of the House of Representatives. Its time for grassroots Republicans with the help of our Tea Party allies to take control of their Party and set it on a winning path. width=150Phyllis Schlafly is the founder & president of Eagle Forum a national organization of citizens who participate as volunteers in the public policymaking process. Mrs. Schlaflys monthly newsletter called The Phyllis Schlafly Report is now in its 45th year.
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