Polling & Focus Groups Led President Astray on Top Priority

karl-roveHealth Reform and the Tax Pledge By Karl Rove  Every administration has to take into account public opinion. Without doing so Abraham Lincoln said little can be achieved. But too much polling doesnt raise presidential vision. It narrows and pulls it down. Americans are now seeing the damage that polls and focus groups can inflict on White House decision-making. President Barack Obama is no longer shaping the public dialogue on health-care reform. Instead he is losing control of his agenda and resorting to rhetorical tricks and evasions. Substituting a weekly dose of opinion surveys for thoughtful consideration is causing White House aides to find new scapegoats whenever administration policy initiatives get into trouble. We see this on health-care reform which the presidents pollsters told himsix months into the debatehe must instead call health insurance reform" a phrase he repeated five times in his prime-time news conference and at least 20 times in five days of appearances since. The problem is many Americans remember Mr. Obama started his health-care push by focusing on covering the uninsured and reducing costs not knocking insurance companies upside the head. Public support for his plans shrank when Americans saw the trillion-dollar-plus price tag recoiled from the intrusive expansion of government into patient-doctor decisions and came to understand the plan was financed in part by huge cuts in Medicare and large tax increases. So after running into heavy opposition among Congressional Democrats and growing public hostility to his plan Mr. Obama has now recast the debate as an attack on insurance companies with the president serving as savager-in-chief. This would be more credible if he hadnt surrounded himself with insurance CEOs and lobbyists when he kicked off his effort in March. The corrosive effect of basing policy decisions on polls also could be seen in White House handling of the refusals on Sunday of Treasury Secretary Timothy Geithner and National Economic Council Director Larry Summers to rule out middle-class tax increases. They got disciplined Monday by Press Secretary Robert Gibbs who said theyd allowed themselves to get into a little bit of hypothetical back and forth." This dispute pits the economic team against the campaign team. The economic team awakens each day worried about reconciling two irreconcilable realities: The administrations budget calls for huge sustained new government spending which threatens giant budget deficits. Being liberals the economic team is inclined to raise taxes not cut spending. The campaign team is intent upon protecting a pledge driven by its 2008 campaign polls: Mr. Obama promised never to raise taxes on anyone making less than $250000 a year to avoid being labeled a tax-and-spend liberal. Even so Mr. Obama has already broken his no-new-taxes pledge. On Feb. 4 Mr. Obama signed a $33 billion cigarette tax increase which fell disproportionately on lower- and middle-income individuals. And the cap and trade" energy bill approved by the House on June 26 is a tax on anyone who owns a light switch uses a car key or has bought anything manufactured shipped or sold in the U.S. The House version of Mr. Obamas health-careexcuse me health-insurance"reform already has four taxes that will largely be paid by people making less than $250000 a year. Theres $8.2 billion in taxes for using health savings accounts and other tax-free medical savings vehicles to purchase over-the-counter drugs. Theres an 8 tax on employers who dont offer insurance: The Congressional Budget Office says workers in those businesses would pay the $163 billion cost via lost wages. Theres a 2.5 Tax on Individuals Without Acceptable Health Care Coverage" in the House bill that applies to people who either dont have insurance or whose policies the government deems inadequate. Finally theres a $2 billion Comparative Effectiveness Research Tax" on all private and public option" insurance policies. If some version of ObamaCare is passed the president will break his tax pledge several more times while adding trillions to the deficit dismantling the best elements of our health-care system and slashing Medicare by hundreds of billions of dollars. There are no polling data or focus groups on earth that can help Mr. Obama out of this jam. He has set in motion events he appears unable to control and commitments he cannot keep. Great communicators succeed when the ideas they are communicating are sound. Tax-and-spend liberalism doesnt work no matter how pretty its package. Every Wednesday night senior Obama aides gather for two hours to review the latest polling and focus-group data to develop that packaging. These White House sessions havent elevated the quality of Team Obamas discourse. They have made it incoherent. Mr. Rove is the former senior adviser and deputy chief of staff to President George W. Bush.
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