Introducing On-Line Interactive “Trip Planner” Tool & New Driving Tours -- TravelTex.com Gets a Refreshed Look and Added Features to Align with New Campaign
Published: 02-07-08
Published: 02-07-08
AUSTIN – Gov. Rick Perry today announced that Texas Tourism the official tourism marketing organization for the State of Texas launched a new television advertising campaign featuring some of the most unique and exciting places to be found in the Lone Star State. “From our miles of coastline to the deserts of West Texas the rich cultural tapestry of South Texas and the majesty of our State Capitol Texas offers visitors from across the state and around the world an unparalleled experience” said Gov. Perry. “Once you visit Texas you may never want to leave.”
As part of an integrated campaign that also includes print and Internet elements the new ads capture the emotional moments and diverse experiences that await Texas visitors. The television ads will begin airing on national cable channels on Feb. 11 2008. The campaign’s print and internet ads debuted in Jan. 2008. The effort will also target travelers from Texas’ top international markets through print and Internet advertising.
Texas Tourism also announced the introduction of “Trip Planner” a new interactive planning tool on TravelTex.com the official Web site of Texas Tourism. With Trip Planner visitors can access pre-planned itineraries that correspond to the new advertising campaign or learn about new driving tour adventures around the state. The television and print ads can be viewed on the site as visitors plan their trips.
“Texas offers a wide variety of destinations and experiences. We’ve captured these unique activities adventures and family fun in our new advertising campaign” said Julie Chase Chief Marketing Officer for Economic Development & Tourism a division of the Office of the Governor “With the new campaign and the online interactive ‘Trip Planner’ it has never been easier to plan a trip to and through Texas.”
Trip Planner offers three distinct areas of planning:
• The “As Seen On” section allows visitors to explore locations featured in the new print and TV advertising campaign. “As Seen On” provides visitors with a chance to vividly experience the Lone Star State while planning their Texas vacation.
Texas Tourism also announced the introduction of “Trip Planner” a new interactive planning tool on TravelTex.com the official Web site of Texas Tourism. With Trip Planner visitors can access pre-planned itineraries that correspond to the new advertising campaign or learn about new driving tour adventures around the state. The television and print ads can be viewed on the site as visitors plan their trips.
“Texas offers a wide variety of destinations and experiences. We’ve captured these unique activities adventures and family fun in our new advertising campaign” said Julie Chase Chief Marketing Officer for Economic Development & Tourism a division of the Office of the Governor “With the new campaign and the online interactive ‘Trip Planner’ it has never been easier to plan a trip to and through Texas.”
Trip Planner offers three distinct areas of planning:
• The “As Seen On” section allows visitors to explore locations featured in the new print and TV advertising campaign. “As Seen On” provides visitors with a chance to vividly experience the Lone Star State while planning their Texas vacation.
• The “TexTrips” section provides inspiration for planning Family Fun Big City Sights Fresh Air Sea and Surf Native Sounds Texas Canvases or Lone Star Destinations itineraries on an interactive Texas map.
• The enhanced “Driving Tours” section offers five driving tours including two new routes –“Great Hikes” which takes outdoor enthusiasts to some of the top hiking destinations in West Texas and the “Wildlife Tour” which shows off some of our state’s more exotic wildlife and interesting natural wonders.
In the near future Trip Planner will offer visitors an interactive tool that will help create customized Texas itineraries. Please visit www.TravelTex.com to explore the new site.
Tourism is one of the largest industries in Texas employing 521000 Texans. In 2006 travelers spent almost $54 billion in Texas. Travel expenditures generated $2.7 billion in state taxes and $930 million in local taxes. For more information on Texas travel events and vacation destinations visit www.TravelTex.com or for a free Texas State Travel Guide call 1-800-8888-TEX.
In the near future Trip Planner will offer visitors an interactive tool that will help create customized Texas itineraries. Please visit www.TravelTex.com to explore the new site.
Tourism is one of the largest industries in Texas employing 521000 Texans. In 2006 travelers spent almost $54 billion in Texas. Travel expenditures generated $2.7 billion in state taxes and $930 million in local taxes. For more information on Texas travel events and vacation destinations visit www.TravelTex.com or for a free Texas State Travel Guide call 1-800-8888-TEX.
