The bubble in which conservative and liberal media operates does reach good chunks of people. Latino Rebels reaches hundreds of thousands of people maybe even a few million for articles that go viral. That is remarkable from a digital standpoint but the numbers are an illusion. They exist in a vacuum that only values the people who tune in.Go into the low-income sections of any major city and talk to a poor person struggling to make ends meet struggling to feed their kids while they work three jobs and can barely pay the rent even more so talk to a homeless person about Latinx" or what a celebrity said that denotes privilege or subtle racism and they probably wont have a fucking clue what you are talking about. Progressives especially write about the plight of the poor and the politics of intersectionality (a term which clearly comes from a graduate thesis) is supposed to address the systemic injustices that cause racism and endless poverty but the people who suffer most from those injustices dont read Ta-Nehisi Coates or academic journals. I have a huge community of New York and East Coast friends whom I love dearly but there are many times when they talk about the world like everyone lives in Brooklyn or Boston.
To put this in other terms the United States has roughly 350 million people probably more and if your article reaches 200000 people while yes that is the size of a small city you are only reaching a fraction of the population of one country (to be precise it is .057 percent).
Think about that. Even when a book is a major bestseller and sells say 3.5 million copies that only represents one percent of the population of the United States.
So lets say you have this website that targets Latinos or Blacks or Asians and those populations are several millions of people yet you only reach a portion of that. You are affecting a tiny fraction of just that population. This is important to keep in mind when you consider trending topics on Twitter and how if you are addicted to Twitter or any other social media site you probably feel like the whole world is with you. But the reality is that of all the people in the world the 7 billion of them the people who use Twitter is ridiculously small. So these subjects that mean so much to online communities is not reflective of the world they are commenting on. In fact for all the talk of privilege that you hear in progressive and online civil rights circles is something that is generally pointed out by people who have the privilege of not worrying about where their next meal comes from or if their health will completely fail at any moment (as is true of my wife and her fellow multiple sclerosis afflicted friends) or if they dont find a better paying job they might have to watch their child die of starvation because when that is your reality whether you put an x at the end of a word or create safe zones" in universities or whatever stupid thing a rich celebrity said offending people just dont make a difference too most.To write on these topics means you have privilege. The privilege of an education. The privilege of having the peace of mind to care about things that in the greater scheme of life really dont matter.
These topics that dont put food on peoples tables or pay the rent or ensure that their children arent malnourished or obese or prevent the poisoning of citizens in their water supply or stop corporations from destroying the land or end the molestation of young people or shield refugees fleeing war zones or bring down the use of child soldiers in armed conflicts.
Nothing that is so important on these websites or in the world of Social Mediahelps those people and the billions of others threatened by homelessness disease violence and the indignity of poverty.
But what such articles do is create a culture an attitude and that attitude is an abrasive one that is as much about correcting injustice as it is about gaining attention and what that culture does most of all is foster a sense of us-versus-them" even on the progressive side perhaps especially on the progressive side and that completely destroys communication. And if minority activists pause for a minute they could see this connection. In the real world not much separates the struggles of poor whites from those of minorities.- In the real world poor whites really are not that privileged.
- Their inheritance has been wiped out by free trade and globalization.
- Their industries are becoming obsolete due to new technologies.
- Their aspiration to the American Dream has been shattered.
Both are illusions strengthened by the bubbles of the Internet. Both are lies that keep us from joining forces against the oligarchy that oppresses us. In the real world the struggles of life in America transcends color lines. We are fighting the same fight.People like Trump exacerbate that lie but if activists engaged with his voters instead of tossing loaded phrases like racist" at them they might just be willing to listen. It is up to minorities to be the adults in this situation and persuade instead of provoke. Poor whites see liberal activists as entitled elitists who think they are better than them. Activists have done very little to create dialogue with a segment of society that is fed up that is suffering that is easily led to embrace the worst qualities of our species by irresponsible leaders and as long as we continue to demean them then people like Trump are all they got. If you want to take Trumps power away you need to engage and educate his supporters in the real world and not just the Internetin daily life at his rallies and show them that we are in this screwed-up situation together. They have other options than supporting Trump. They just dont know it yet. Jonathan Marcantoni a writer editor Co-founder Aignos Publishing & PEN Americas member is based in Colorado. Follow him on Twitter @Marcantoni1984 or visit his website jonathanmarcantoni.com.