The Web Lit Up Tuesday: How Social Sites Impacted Election

width=217Texas Insider Report: WASHINGTON D.C. The Obama Campaign ran a #VoteObama Twitter Campaign aimed at securing last minutes votes and swaying independents on Election Day. Read the fine print: The app provides the Democratic Party with a great lead generation tool by collecting names birth dates photos email addresses and more.   For those wanting to know how many Americans voted the Obama campaign created an app that allows people to tell friends on Facebook they have voted. The Web lit up Tuesday with searches at news and social sites related to the elections. The push will likely have an impact on online advertising across the board. Many of the major sites like Google Bing Facebook and Twitter helped Americans get the information they need to vote. According to Google:
  • Obama attracted searches in Vermont New Hampshire Ohio & Virginia
  • Romney attracted searches in Vermont Utah Ohio & New Hampshire
Twitter Government tracked the number of tweets. As of 12:45 on Election Day Obamas 71 outpaced width=169Romneys 59 -- up from 66 and 56 respectively. The social site created a separate election page to highlight relevant political coverage and insight from voters. While Facebook uses its U.S. Politics page to provide information about Tuesdays election Google analyzed nationwide search stats for interest in Barack Obama and Mitt Romney during the past 30 days leading up to the election. Bing Elections 2012 provided live results which serves up the percentage of votes and votes per states for each candidate. And to the right commentary from select news agencies.
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