Why Romney Lost: Staying on Message Meant Looking Irrelevant

width=104By Nicole Gelinas
Governor Mitt Romney lost on Tuesday not because the country is divided but because he failed to show how he would be more competent and relevant to todays problems than President Barack Obama. Americans chose but they sure didnt benefit from a great choice.   Faced with a Republican candidate who thought it was a fine idea to run stubbornly on a grab-bag of abstract ideas come hell and (last week) high water Americans stuck with the guy who has been in the trenches with them for the past four years for better or worse. Romneys proposals to grow the economy were fivefold:
  1. Tax Cuts
  2. Energy Exploration
  3. Cutting Regulations
  4. Cutting the Deficit and
  5. Freer Trade
There is nothing wrong with any of these except for two flaws. The first is that some of these issues were not top of mind with voters. The second is that on some width=190others Romneys suggestions seemed to ignore reality. When President Reagan ran on federal tax reform for example the top income-tax rate was 70; today its half that. Moreover back then people still had to do their taxes with paper and pencil and they became outraged by the complexity and the unfairness. Today software does peoples taxes within minutes. On energy Americans are all for exploration at home. But were already doing much more oil and gas drilling than we were four years ago except in places where state and local politicians think voters oppose it. Thats federalism. Moreover people want exploration done safely especially after the BP blowup two years ago. This explains why Romneys comment in another debatethat its outrageous for the federal government to expect companies to protect a wildlife refuge from the effects of nearby oil developmentfell flat with moderate voters. Voters are interested in deficit reduction or at least claim to be. But Romney never offered specifics on his plans to cut spending. Meanwhile as Romney stuck to his talking points stuff happened most vividly Hurricane Sandy viscerally highlighting why we sometimes need a strong federal government which isnt the same thing width=142as big government. But before the storm Romney hadnt explained his view on what the federal government should or shouldnt do whether in disaster recovery infrastructure investment or much of anything else. Last year Romney argued in a GOP primary debate that the states should handle disaster relief. Last week his campaign claimed that he hadnt said that. When Romney should have been looking like he could handle a disaster like Sandy as president his staffers were bickering with the press over what was or wasnt a flip-flop. More important though was something else that had happened before Sandy descended: the economy began to recover. Romney who touted his understanding of free markets and free people should have understood that this would happen and that people would notice it. When people saw or thought they saw that the worst was over they ventured out and started spending money again. Romney never acknowledged that free markets were doing what they were supposed to do correct themselves regardless of who was in the White House. Romneys bet that Americans frustrated with the economy would turn Obama out of office would have worked only if Americans didnt believe that the recovery was happening and then only if Americans blamed Obama for it. But people understand that the economy is still suffering from the impact of the bursting six years ago of the biggest credit bubble in our lifetimes. Romneys blaming Obama for the continued economic fallout seemed out of touch and ideological. Issue by issue it all added up to a perception that electing Romney meant electing someone who would ignore what was actually happening to push solutions to what he would like to be happening. For younger voters who helped decide this election their childhood teenage and young-adult experience with the national GOP has not been very positive. Theyve lived through the real or perceived incompetence of the Bush era economic and otherwise. Romney had to overcome this memory in order to win but he never seemed to understand that it was even an issue. Tuesday night starting at 6:30 I turned off the television radio Twitter and everything else. At around midnight outside my window I heard cheering and screaming from Times Square and from Rockefeller width=136Center and I knew who had won. When exuberant young people can mean only one thing its a bad sign for the GOP. Republicans need to realize something: Barack Obama didnt get young people so enthusiastic about electoral politics that they take pictures of themselves voting and gather in major squares to watch election results come in. George W. Bush did. When it comes to attracting young voters Republicans major problem isnt minority demographics or social issues. Its that Republicans are still living with Bushs legacy. They dont even seem to realize it. Nicole Gelinas is a contributing editor to the Manhattan Institutes City Journal. She tweets at @nicolegelinas.
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