I am disappointed to this day with the Democratic Party with the Democratic Congressional Campaign Committee the Democratic National Committee and I would like to see Hillary Clintons campaign hire more consultants who are of the communities Crdenas told The Hill newspaper in Washington D.C. recently. You have billions of dollars being handed over to businesses who are doing really good important work to get those messages out and yet Hispanics are participating at less than one percent of that activity yet we make up 53 million people in this country Crdenas said.Yes Congressional Hispanic Democrats are questioning the partys approach to campaigning in Latino communities as Republicans led by Donald Trump exceed expectations with the demographic. Although Donald Trump is said to have alienated Latino voters with his strong rhetoric on immigration and comments about Hispanics his recent performance in polls has been on par with or better than 2012 Republican nominee Mitt Romney. A recent Bloomberg Politics average of polls found Hillary Clinton leads Trump by 38 among Hispanics while President Obama beat Romney by 44. The clash of interests has permeated the Congressional Hispanic Caucus (CHC) itself where one member Cong. Xavier Becerra (D-Calif.) is also in the party leadership as House Democratic Caucus Chairman. Despite the tension CHC members are campaigning aggressively both to expand the caucuss ranks and as part of the national campaign. Cong. Ruben Gallego (D-AZ) the CHC whip said diversification of the DCCC staff under Cong. Ben Ray Lujan (D-NM) has helped national Democratic campaigns better appeal to minority voters. Lujan appointed as the first Hispanic chairman of the DCCC in 2015 is the former chairman of BOLD PAC.
Culturally relevant and sensitive outreach towards the Latino community has been largely on the congressional side where Ive seen some amazing radio advertising amazing digital advertising both English and Spanish language thats aimed at the Latino community said Gallego.The recent poll numbers showing Trump exceeding Romneys 2012 results have however revealed and further opened a rift between the Congressional Hispanic Caucus and Democratic Party leadership over how to approach Latino voters.