The next Trump administration – which is coming because America prefers the Fake Felon over the Skeevy Shower Daddy – must ruthlessly control the new media/information space, unlike last time. After my two previous columns talking about what will likely happen immediately after the election and what must happen immediately after the inauguration, it became clear there was more to say about the vital issue of preparing Trump 2.0 for success. The administration needs a revolutionary communications strategy. Information is power—time to start exercising it.
The regime media’s erotic spasms over the NYC kangaroo kourt konviction – and the free media’s backlash against it – reaffirm the new information reality. Conservatives must understand that this is not the same media environment that most of us older Republicans grew up in. There aren’t just three networks. There aren’t just a couple basic cable news channels. There aren’t just the Washington Post and the New York Times. There’s a whole world of new and different information sources that scoff at the old-school zeitgeist gatekeepers. Normal people are fleeing the regime media because of its bias, incompetence, and bizarre obsession with pine tree flags and men who insist they menstruate. We don’t need to play their game anymore. We need to play our own game and, more importantly, write our own rules.
This is an opportunity, but it’s also a necessity. We can no longer passively sit by as they beat on us. We need to get inside the info OODA Loop and seize control of the message. The new Trump administration must dominate the information space in ways Republicans aren’t used to. Team 47 needs to do so by understanding the weaknesses of the regime media. Properly planned and executed, an aggressive media strategy that recognizes and accepts the new media battlespace will not merely defend itself against the kind of coordinated media attacks we’ve seen but aggressively push our agenda.
Fortunately for us, the incoming administration has perhaps the greatest communication asset imaginable – Donald Trump himself. Say what you will about the President and his mean tweets, but this guy understands communication in 2024 like no one else does. Imagine being able to take being trapped in a kangaroo courtroom for six weeks during the middle of an election and not only thriving but actually increasing his support, all while under an unconstitutional gag order. Imagine raking in $50+ million the day after being labeled a felon on the front page of every paper in America except the NY Post. The guy knows how to connect with other Americans in a way no one else has since maybe Bill Clinton, before Bubba became an Epsteinian weirdo spending his golden years stewing in hot tubs with random cougars, but certainly since Ronald Reagan. He’s a decisive weapon in this fight, our heavy artillery.
The infantry is, of course, the social media influencers and the conservative media outlets. The administration has to focus on getting its message out through both. In the past, the regime media got all the attention. Republicans, even Donald Trump, used to go on CBS or NBC regularly, or talk to the New York Times, and then collectively scratch their heads when they got their good faith rammed up where the sun don’t shine. But these are skin suit outlets, shells of the prestigious media icons of the past. These entities are now active enemies. They’re not just skeptical. They’re not just people who disagree with us. They’re certainly not objective, neutral truthtellers whose only goal is to enlighten the masses. They want to actively influence the masses, yet they want the respect that objective journalists might be due.
The regime media must be shunned. Cut out, iced out, kicked out. They don’t get called on. They don’t get talked to. They get ignored. Starve them. Mt. President, lose Maggie Haberman’s number. If you want to call someone, call a real journalist, like Salena Zito. They need you. You do not need them – they hate you. Treat them accordingly. Punish the haters, reward the fair and honest.
When the regime media’s spirit is sufficiently broken from being ignored and abused (publicly disrespect them for their craven subservience to the Democrats at every opportunity), and when they have demonstrated that they will be fair and balanced by crucifying the Democrats who come on to the same extent that Republicans have been crucified, then and only then perhaps consider giving them an objectivity test run again. But, of course, that only happens when it’s to our specific advantage. The journalists will cry and whine that a free press is crucial to our democracy, but we will laugh in their faces. There is no leftist free press – we’ve seen what happens to journos who try to speak freely inside the New York Times, for instance. The mobs boot them out. The regime media is an enemy to be scorned but occasionally to be exploited for our benefit. It gets nothing from us except a raised middle finger.
Remember, the purpose of the regime media is not only to push nonsense stories like Russiagate or Flaggate or TrumpIsALiteralNazigate. Its purpose is also to hide or minimize leftist atrocities. You’re not going to get stories from them about girls whose chance to be champions was taken because some mediocre peniswielder decided to pretend he is a she. You’re not going to get team coverage of the military piers floating away while the Pentagon focuses on important operations like preparing for Pride Month. You’ll never see a citizen hero with a concealed weapon celebrated for cleaning the gene pool with his .45.
Trump 2.0 needs to seek out leftist atrocities and highlight conservative corrections of them. Leftist atrocities are gold for us. Remember, these commies always overreach. They always go too far. They can’t help it. The logic of leftism is a headlong dive to the bottom of the slippery slope. The regime media knows that and covers it up. That’s why when there’s a Palesimpian demonstration on CBS News, you’re never going to see them chanting about killing all the Jews. Instead, it’s going to be all about hopeful college students working together for a brighter tomorrow.
Highlighting leftist atrocities and then doing something to correct them is key to winning the information battle. And to do it, the new Trump administration needs to form a special unit of savvy social media practitioners who will search and scour social media for the most outrageous leftist atrocities they can find. Then, the administration must loudly highlight the atrocity du jour utilizing conservative media channels and conservative media influencers. Next – this is the important part – the administration must publicly and decisively correct it. Highlight and fix, and do it every day.
Here’s an example, one that’s probably already happening somewhere. The leftist atrocity hunter team finds an Army mom’s desperate social media post about some genderfreak teacher at the Department of Defense elementary school at Ford Fungus, Oklahoma, who is running a school club where he/she/it tries to convince the children of our soldiers to embrace creepy gender pathologies. Of course, despite the families’ complaints, the commanding general does nothing about it.
This is a perfect leftist atrocity to highlight. There’s no ambiguity. It’s very black-and-white. It’s very clear why this is a leftist atrocity. And it’s readily remedied by executive action.
First, administration highlights this as a leftist outrage through its favored media channels. Then the administration acts. The White House announces with great fanfare that Major General Romney is relieved of his command immediately and is ordered retired as a brigadier general because he failed to perform adequately at his terminal rank. Simultaneously, the President issues an executive order banning any gender weirdness in federal government schools, including celebrating any of the 6 million LGBTQ2S%$@! holidays, observances or months. He further requires that all teachers in Department of Defense schools dress and present according to their actual gender. You know, the one they were born with.
This leftist atrocity would scandalize normal people and then show them that the insanity has been squashed. The regime media will freak out and thereby draw even more attention to the atrocity and the conservative correction. The journalists won’t be able to help it. They can’t conceive that everybody doesn’t agree that some blue-haired, nose-pierced dude dressed like Carmen Miranda is the perfect teacher for a bunch of fourth graders. But normal people get it.
The administration wins by highlighting stuff that repels normal people and earns their trust by correcting the abuses. For too long, we normal people have had to suffer with this stuff. For too long, we’ve been told to shut up and take it. In just the last few weeks, we’ve seen the FAA trying to hire subpar air traffic controllers because of DEI and a park ranger supervisor who wants to ban the American flag because it will upset, well, people like her. There are countless more examples out there, all waiting to be publicly highlighted and fixed.
Imagine an administration where, every single day, it identifies a new problem, highlights it, and shows that it can be solved. Think of the morale boost for our side as the people playing us lose. No more cultural ratcheting where you can move left, but never right. And think of the deterrent effect on the government flunkies who now simply go along with the weirdos – none of those aforementioned generals wants to lose a star, so you know they’ll come down like a ton of bricks the mutants in their command as long as they understand the commander-in-chief will back them up if they do and crush them if they don’t.
Think of the opportunities to tear down the Potemkin Village of leftist cultural constructions. How about highlighting a climate change wind farm scheme that’s killing whales and ordering that stopped? Imagine making the leftists come out as pro–whale killing! Forbidding 6’4 rapist males from being put in women’s prisons is a gimme. And don’t forget to prosecute the designated villains. Turning the feds on people conspiring across state lines to commit crimes like blocking roads and attacking artwork is another easy win. There are countless leftist atrocities, so there are countless opportunities for conservative corrections. All the administration needs to do is assign a half-dozen savvy social media mavens to scour the web for opportunities to highlight the difference between the Democrats who support the weirdos, losers, and mutations and the Republicans who support normal people just trying to live their lives without being badgered, impoverished, or molested. Then use executive power to fix it.
A powerful, offensive, conservative media strategy is not a luxury. It is a necessity. The regime media has been completely weaponized against us, and it must be not just neutralized but actively defeated.
This is the Thunderdome folks, with them and us walking in and only one of us walking out.
I propose the winner be us.
Follow Kurt on Twitter @KurtSchlichter. Get the eighth volume in the Kelly Turnbull People’s Republic series of conservative action novels set in America after a notional national divorce, the bestselling Amazon #1 Military Thriller, Overlord! And get his new novel of terrorism in America, The Attack!
